Glossary/Privacy & Identity/Consent Management Platform (CMP)
Privacy & Identity
Consent Management Platform (CMP)
Tools that collect and store users' privacy consent choices.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Appears in Lesson 6 of Programmatic 101
Short answer
A consent management platform (CMP) is software that asks website or app visitors for privacy consent, then records and stores their choices. It communicates those choices to tags, ad partners, and analytics tools, often through standards like the IAB Transparency and Consent Framework. CMPs help organizations comply with laws such as GDPR and CCPA.