ChatGPT Product Feed

A structured file of product data merchants submit to OpenAI under its feed specification so their catalog appears accurately in ChatGPT shopping results.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

A ChatGPT product feed is a structured file of product data that merchants submit to OpenAI under its feed specification. It includes details such as titles, descriptions, prices, availability, and images. Submitting an accurate feed helps a merchant's catalog appear correctly in ChatGPT shopping results rather than relying only on crawled pages.