Glossary/AI Search & Emerging/Copilot Merchant Program
AI Search & Emerging
Copilot Merchant Program
Microsoft program, launched 2025, letting retailers feed product data to Copilot so their items can be recommended and tracked in AI shopping answers.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
The Copilot Merchant Program is a Microsoft program, launched in 2025, that lets retailers feed product data directly to Copilot. Supplying accurate catalog information helps their items be recommended in Copilot's AI shopping answers, and the program lets merchants track how their products perform there. It is part of Microsoft's push into AI-assisted commerce.