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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAI Search & EmergingDeep Research

AI Search & Emerging

Deep Research

An AI assistant mode that runs dozens or hundreds of searches and reads many sources to produce a long, cited report on a question.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Deep research is an AI assistant mode that runs dozens or hundreds of searches and reads many sources to produce a long, cited report on a question. It takes minutes rather than seconds and suits complex topics such as market analysis or vendor comparisons. Its findings still require human verification before use.