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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossarySocial & CreatorDuet and Stitch

Social & Creator

Duet and Stitch

TikTok features that let users create videos alongside (Duet) or incorporating a clip from (Stitch) another user's video.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Duet and Stitch are TikTok features that let users create videos alongside another user's video (Duet) or incorporate a clip from it into their own (Stitch). Duets play side by side, while Stitches open with a short excerpt. Both encourage remixing and reactions, helping content spread and fueling trends across the platform.