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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryEmail & LifecycleSpam Trap

Email & Lifecycle

Spam Trap

An email address used by mailbox providers or blocklist operators to catch senders with poor list practices; mailing one damages sender reputation.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

A spam trap is an email address used by mailbox providers or blocklist operators to catch senders with poor list practices, and mailing one damages sender reputation. Traps include addresses never used by real people and abandoned addresses repurposed for monitoring. Hits usually indicate purchased lists, scraped addresses or inadequate list hygiene.