Glossary/Email & Lifecycle/Spam Trap
Email & Lifecycle
Spam Trap
An email address used by mailbox providers or blocklist operators to catch senders with poor list practices; mailing one damages sender reputation.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
A spam trap is an email address used by mailbox providers or blocklist operators to catch senders with poor list practices, and mailing one damages sender reputation. Traps include addresses never used by real people and abandoned addresses repurposed for monitoring. Hits usually indicate purchased lists, scraped addresses or inadequate list hygiene.