Glossary/Email & Lifecycle/Feedback Loop (FBL)
Email & Lifecycle
Feedback Loop (FBL)
A service from mailbox providers that notifies senders when recipients mark their email as spam, so those addresses can be suppressed.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
A feedback loop (FBL) is a service from mailbox providers that notifies senders when recipients mark their email as spam, so those addresses can be suppressed. Senders typically register their sending domains or IPs to receive reports. Removing complainers quickly helps protect sender reputation and keeps complaint rates within mailbox provider thresholds.