Glossary/Email & Lifecycle/Suppression List
Email & Lifecycle
Suppression List
A list of addresses that must never be emailed, such as unsubscribes, hard bounces, and spam complainers, applied automatically to every send.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
A suppression list is a list of addresses that must never be emailed, such as unsubscribes, hard bounces and spam complainers, applied automatically to every send. It ensures opted-out or invalid contacts are excluded even if they reappear in imported lists. Maintaining it supports legal compliance and protects sender reputation.