Glossary/AI in Marketing/Final URL Expansion
AI in Marketing
Final URL Expansion
Google Ads automation that swaps your chosen landing page for a more relevant page on your site and generates matching ad text.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Final URL expansion is a Google Ads automation, used in campaigns such as Performance Max, that can send users to a more relevant page on an advertiser's site than the chosen landing page and generate matching ad text. Advertisers can limit it with URL exclusions when certain pages should never receive paid traffic.