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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossarySEO & ContentCore Web Vitals

SEO & Content

Core Web Vitals

Google's page-experience metrics for loading, responsiveness and visual stability: LCP, INP and CLS.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Core Web Vitals are Google's metrics for real-world page experience: Largest Contentful Paint (loading), Interaction to Next Paint (responsiveness), and Cumulative Layout Shift (visual stability). They are measured from actual user data. Google uses them as part of its page experience signals, and they also affect conversion and bounce rates.