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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryEmail & LifecycleGoogle Postmaster Tools

Email & Lifecycle

Google Postmaster Tools

A free Google dashboard showing bulk senders their Gmail spam rate, domain and IP reputation, and authentication results.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Google Postmaster Tools is a free Google dashboard showing bulk senders their Gmail spam rate, domain and IP reputation, and authentication results. Senders verify their domain to access the data. It is a key resource for diagnosing Gmail deliverability problems and checking compliance with Gmail's bulk sender requirements.