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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossarySEO & ContentInteraction to Next Paint (INP)

SEO & Content

Interaction to Next Paint (INP)

A Core Web Vital measuring how quickly a page visibly responds to user interactions; 200 milliseconds or less is good.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Interaction to Next Paint (INP) is a Core Web Vital measuring how quickly a page visibly responds to user interactions, with 200 milliseconds or less considered good. It assesses clicks, taps and key presses throughout a visit. Heavy JavaScript and long tasks on the main thread are common causes of poor INP scores.