Glossary/SEO & Content/Local Pack
SEO & Content
Local Pack
The map and short list of nearby businesses Google shows for searches with local intent, also called the Map Pack.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
The Local Pack is the map and short list of nearby businesses Google shows at the top of results for searches with local intent, such as near me queries. Also called the Map Pack, it usually lists three businesses with ratings, hours and directions. Rankings depend largely on relevance, distance, prominence and Google Business Profile quality.