SEO & Content

Local Citation

Any online mention of a business's name, address, and phone number, such as in directories like Yelp, that supports local rankings.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

A local citation is any online mention of a business's name, address and phone number, such as in directories like Yelp, that supports local rankings. Citations appear on directories, social profiles, review sites and news coverage. Accurate, consistent citations help search engines verify a business's existence and location, improving trust for local search results.