Glossary/Retail Media & Commerce/Marketplace Referral Fee
Retail Media & Commerce
Marketplace Referral Fee
The commission a marketplace like Amazon charges sellers on each sale, usually a percentage of the item price by category.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
A marketplace referral fee is the commission a marketplace such as Amazon charges sellers on each sale. It is usually a percentage of the item price that varies by product category. Referral fees, along with fulfillment and advertising costs, significantly affect seller margins and pricing decisions on marketplaces.