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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAI in MarketingMulti-Agent System

AI in Marketing

Multi-Agent System

A setup where several specialized AI agents, such as research, copy, and analytics agents, coordinate to complete a larger task.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

A multi-agent system is a setup in which several specialized AI agents coordinate to complete a larger task. For example, a research agent gathers information, a copy agent drafts content, and an analytics agent evaluates results, often under an orchestrator. Splitting work this way can improve quality and scale, but adds complexity and oversight needs.