Glossary/AI in Marketing/Multi-Agent System
AI in Marketing
Multi-Agent System
A setup where several specialized AI agents, such as research, copy, and analytics agents, coordinate to complete a larger task.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
A multi-agent system is a setup in which several specialized AI agents coordinate to complete a larger task. For example, a research agent gathers information, a copy agent drafts content, and an analytics agent evaluates results, often under an orchestrator. Splitting work this way can improve quality and scale, but adds complexity and oversight needs.