Monthly Recurring Revenue (MRR)

Predictable subscription revenue normalized to a monthly amount, a core health metric for subscription apps.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Monthly recurring revenue (MRR) is the predictable subscription revenue a business expects each month, with annual or quarterly plans normalized to a monthly amount. It excludes one-time charges. MRR is a core health metric for subscription apps and software companies, tracked alongside new, expansion and churned MRR to understand growth drivers.