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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAI in MarketingAgentic Workflow

AI in Marketing

Agentic Workflow

A multi-step process in which AI agents plan, use tools, check results, and iterate toward a goal rather than answering a single prompt.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

An agentic workflow is a multi-step process in which AI agents plan tasks, use tools, check their results, and iterate toward a goal rather than answering a single prompt. Workflows may involve one agent or several working together. They suit complex work like research, campaign builds, and reporting, with humans reviewing key decisions.