Glossary/AI in Marketing/Agentic Workflow
AI in Marketing
Agentic Workflow
A multi-step process in which AI agents plan, use tools, check results, and iterate toward a goal rather than answering a single prompt.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
An agentic workflow is a multi-step process in which AI agents plan tasks, use tools, check their results, and iterate toward a goal rather than answering a single prompt. Workflows may involve one agent or several working together. They suit complex work like research, campaign builds, and reporting, with humans reviewing key decisions.