Glossary/Measurement & Attribution/P-Value
Measurement & Attribution
P-Value
The probability of seeing a result at least as extreme as the observed one if there were truly no difference between test groups.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
A p-value is the probability of seeing a result at least as extreme as the one observed if there were truly no difference between test groups. A small p-value suggests the result is unlikely to be due to chance alone. It does not measure the size of an effect or the probability that a hypothesis is true.