Glossary/Measurement & Attribution/Statistical Significance
Measurement & Attribution
Statistical Significance
An indication that an observed difference in a test is unlikely to be explained by random chance, usually judged against a preset threshold like 95%.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Statistical significance is an indication that an observed difference in a test is unlikely to be explained by random chance alone, judged against a preset threshold such as 95% confidence. A significant result suggests a real effect, but it says nothing about whether the effect is large enough to matter commercially.