Glossary/Measurement & Attribution/Post-Purchase Survey
Measurement & Attribution
Post-Purchase Survey
A short survey shown after checkout that asks buyers about their discovery path or motivations, commonly used for self-reported attribution.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
A post-purchase survey is a short questionnaire shown after checkout that asks buyers how they discovered a brand or what motivated their purchase. It is commonly used for self-reported attribution, capturing influences such as podcasts, word of mouth or creators that digital tracking often misses, though answers depend on customer memory and survey design.