Glossary/Retail Media & Commerce/Post-Purchase Upsell
Retail Media & Commerce
Post-Purchase Upsell
A one-click offer shown right after payment, before the thank-you page, letting buyers add items without re-entering payment details.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
A post-purchase upsell is a one-click offer shown immediately after a customer pays, before the order confirmation or thank-you page. Because payment details are already captured, buyers can add an item without re-entering them. Ecommerce merchants use it to raise average order value with little risk to the original sale, since checkout is already complete.