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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryRetail Media & CommerceOrder Bump

Retail Media & Commerce

Order Bump

A low-cost add-on offered with a checkbox on the checkout page so shoppers can add it to their order in one click.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

An order bump is a low-cost add-on offered with a checkbox on the checkout page so shoppers can add it to their order in one click. Common examples include extended warranties, accessories, or expedited shipping. Because it requires minimal effort, it can raise average order value without disrupting the purchase.