Glossary/Retail Media & Commerce/Order Bump
Retail Media & Commerce
Order Bump
A low-cost add-on offered with a checkbox on the checkout page so shoppers can add it to their order in one click.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
An order bump is a low-cost add-on offered with a checkbox on the checkout page so shoppers can add it to their order in one click. Common examples include extended warranties, accessories, or expedited shipping. Because it requires minimal effort, it can raise average order value without disrupting the purchase.