Promotional Offer

An App Store subscription discount developers can give existing or past subscribers to retain or win them back.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

A promotional offer is an App Store subscription discount that developers can give to existing or past subscribers. It can be used to retain users considering cancellation, reward loyalty, or win back lapsed subscribers. Unlike introductory offers, promotional offers target people who have already subscribed, and developers control who receives them.