Glossary/Mobile & App Marketing/Win-Back Offer
Mobile & App Marketing
Win-Back Offer
An App Store subscription discount, introduced in 2024, shown to lapsed subscribers to encourage them to resubscribe.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
A win-back offer is an App Store subscription discount shown to lapsed subscribers to encourage them to resubscribe. Apple introduced it in 2024, and eligible offers can appear across the App Store as well as in the app. It helps subscription businesses recover former customers at a lower cost than acquiring new ones.