Introductory Offer

An App Store subscription discount for new subscribers, offered as a free trial, pay-as-you-go price or pay-up-front price.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

An introductory offer is an App Store subscription discount available to new subscribers. Developers can configure it as a free trial, a pay-as-you-go reduced price for several billing periods, or a pay-up-front reduced price for a set duration. It lowers the barrier to subscribing and helps convert hesitant users into paying customers.