Glossary/Mobile & App Marketing/Rewarded Interstitial
Mobile & App Marketing
Rewarded Interstitial
A full-screen ad shown at natural transitions in an app that grants a reward without the user first opting in.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
A rewarded interstitial is a full-screen ad shown at natural transitions in an app, such as between levels, that grants the user a reward. Unlike rewarded video, users do not have to opt in first, though they typically see an introduction screen and can skip it. It balances monetization with a user-friendly value exchange.