Rewarded Video

An opt-in in-app video ad that users watch in exchange for an in-app reward, such as extra lives, coins, or premium content.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Rewarded video is an opt-in in-app video ad that users choose to watch in exchange for a reward, such as extra lives, coins, or premium content. Because users decide to watch, it tends to be viewed favourably and achieves high completion rates. It is a leading monetization format in mobile games and many free apps.