Glossary/AI in Marketing/llms.txt
AI in Marketing
llms.txt
A proposed file that tells AI models which site content is most useful to read.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
llms.txt is a proposed file, placed at the root of a website, that tells AI models which site content is most useful to read. Written in Markdown, it typically lists key pages with short descriptions. It is a voluntary convention rather than an official standard, and support among AI companies and crawlers varies.