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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAI in Marketingllms.txt

AI in Marketing

llms.txt

A proposed file that tells AI models which site content is most useful to read.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

llms.txt is a proposed file, placed at the root of a website, that tells AI models which site content is most useful to read. Written in Markdown, it typically lists key pages with short descriptions. It is a voluntary convention rather than an official standard, and support among AI companies and crawlers varies.