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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryRetail Media & CommerceShopify Checkout Extensibility

Retail Media & Commerce

Shopify Checkout Extensibility

Shopify's app-based framework for customizing checkout, using UI extensions, Shopify Functions, and web pixels instead of the retired checkout.liquid.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Shopify Checkout Extensibility is Shopify's app-based framework for customizing the checkout experience. It uses checkout UI extensions, Shopify Functions, and web pixels instead of the retired checkout.liquid file. The approach lets merchants add features and tracking in a way that is more secure, upgrade-safe, and compatible with Shopify's accelerated checkouts.