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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryRetail Media & CommerceShop Pay

Retail Media & Commerce

Shop Pay

Shopify's accelerated checkout that stores buyer shipping and payment details for one-tap purchasing and offers installment payments.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Shop Pay is Shopify's accelerated checkout, which stores a buyer's shipping and payment details so returning customers can complete purchases in a single tap. It works across merchants using Shopify and also offers installment payment options. Faster checkout reduces friction, which typically helps merchants improve conversion rates, especially on mobile.