Glossary/Retail Media & Commerce/Sticky Add-to-Cart Button
Retail Media & Commerce
Sticky Add-to-Cart Button
An add-to-cart button that stays visible as shoppers scroll a product page, a common mobile conversion tactic.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
A sticky add-to-cart button is an add-to-cart control that stays fixed on screen as a shopper scrolls a product page. Because the button remains visible, shoppers can buy at any point without scrolling back up. It is a common mobile conversion tactic, since product pages on small screens are long and the main button quickly scrolls away.