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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryRetail Media & CommerceSticky Add-to-Cart Button

Retail Media & Commerce

Sticky Add-to-Cart Button

An add-to-cart button that stays visible as shoppers scroll a product page, a common mobile conversion tactic.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

A sticky add-to-cart button is an add-to-cart control that stays fixed on screen as a shopper scrolls a product page. Because the button remains visible, shoppers can buy at any point without scrolling back up. It is a common mobile conversion tactic, since product pages on small screens are long and the main button quickly scrolls away.