Glossary/Measurement & Attribution/Type II Error (False Negative)
Measurement & Attribution
Type II Error (False Negative)
Failing to detect a real effect in a test, often because the sample was too small or the test underpowered.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
A Type II error, or false negative, is failing to detect a real effect in a test, concluding there is no difference when one exists. It often happens because the sample was too small or the test was underpowered. Increasing sample size and running tests for their planned duration reduce the risk.