Glossary/AI Search & Emerging/Agentic Real-Time Framework (ARTF)
AI Search & Emerging
Agentic Real-Time Framework (ARTF)
An IAB Tech Lab standard, finalized in 2026, letting partners run containerized agents inside an exchange or DSP to act on the programmatic bidstream.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
The Agentic Real-Time Framework (ARTF) is an IAB Tech Lab standard, finalized in 2026, that lets partners run containerized AI agents inside an ad exchange or demand-side platform to act on the programmatic bidstream. Running agents within the platform rather than over external calls reduces latency, letting them evaluate and act on bid requests in real time.