Glossary/AI in Marketing/AI Watermarking
AI in Marketing
AI Watermarking
Embedding an invisible, machine-detectable signal in AI-generated content, such as Google's SynthID, to identify it as AI-made.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
AI watermarking is embedding an invisible, machine-detectable signal in AI-generated content, such as images, audio or text, to identify it as AI-made. Google's SynthID is one example. Watermarks support transparency and content provenance, though they can sometimes be weakened by editing and are not universally adopted.