Glossary/Mobile & App Marketing/Deferred Deep Linking
Mobile & App Marketing
Deferred Deep Linking
A deep link that still routes a user to specific in-app content after they first install the app from the link.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Deferred deep linking is a deep link that still sends a user to specific in-app content after they install the app for the first time from that link. The link's destination is stored during installation and applied on first open. This creates a smoother onboarding experience and improves conversion from app install campaigns and referrals.