App Clips

Lightweight slices of an iOS app that users can launch instantly from a QR code, NFC tag or link without a full install.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

App Clips are lightweight slices of an iOS app that users can launch instantly without installing the full app. They open from QR codes, NFC tags, links, or Safari banners and are built for quick tasks such as paying for parking or ordering food. Users can then be prompted to download the complete app.