Smart App Banner

A Safari banner, enabled by a meta tag on a website, that prompts iOS users to open or download the site's app.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

A Smart App Banner is a Safari banner that prompts iOS users to open or download a website's associated app. It is enabled by adding a meta tag to the site's pages. When the app is installed, the banner opens it, otherwise it links to the App Store, making it a simple web-to-app tool.