Apple Search Ads (Apple Ads)

Apple's advertising platform, renamed Apple Ads in 2025, placing promoted apps in App Store search results and other store placements.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Apple Search Ads, renamed Apple Ads in 2025, is Apple's advertising platform for promoting apps within the App Store. Ads appear in search results, the Search tab, Today tab, and product pages. Advertisers bid on keywords and pay per tap or install, reaching users at the moment they browse or search for apps with high intent.