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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAI Search & EmergingCopilot Checkout

AI Search & Emerging

Copilot Checkout

Microsoft's in-chat purchasing in Copilot, launched January 2026 with PayPal, Shopify, and Stripe, where the merchant stays seller of record.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Copilot Checkout is Microsoft's in-chat purchasing feature in Copilot, launched in January 2026 with PayPal, Shopify, and Stripe. It lets users buy products without leaving the conversation. The merchant remains the seller of record, retaining responsibility for the transaction, fulfillment, and customer relationship while Copilot handles discovery and checkout flow.