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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAI Search & EmergingInstant Checkout

AI Search & Emerging

Instant Checkout

A ChatGPT feature launched in 2025 with Stripe that let US users buy from participating merchants without leaving the chat, built on ACP.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Instant Checkout is a ChatGPT feature launched in 2025 with Stripe that let US users buy from participating merchants without leaving the chat. It was built on the Agentic Commerce Protocol (ACP), an open standard for connecting AI agents with merchants' checkout systems, while merchants handled payments, fulfillment, and customer relationships.