Glossary/Privacy & Identity/Opt-Out of Sale or Sharing
Privacy & Identity
Opt-Out of Sale or Sharing
A consumer right under US state privacy laws to stop a business from selling their data or using it for targeted or cross-context advertising.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Opt-out of sale or sharing is a consumer right under US state privacy laws to stop a business from selling their personal data or using it for targeted or cross-context behavioral advertising. Businesses must offer a clear way to opt out and, in many states, honor browser signals such as Global Privacy Control.