Global Privacy Platform (GPP)

An IAB Tech Lab framework that packages consent and privacy signals for multiple jurisdictions into a single string for the ad supply chain.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

The Global Privacy Platform (GPP) is an IAB Tech Lab framework that packages consent and privacy signals for multiple jurisdictions into a single string passed through the ad supply chain. It allows publishers and vendors to communicate users' choices under different regional privacy laws in a consistent, machine-readable way within one standard.