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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAI Search & EmergingPerplexityBot

AI Search & Emerging

PerplexityBot

Perplexity's crawler that indexes pages so they can be surfaced and cited in Perplexity answers; it is not used for foundation-model training.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

PerplexityBot is Perplexity's web crawler that indexes pages so they can be surfaced and cited in Perplexity's AI answers. According to Perplexity, it is not used to train foundation models. Blocking it in robots.txt can reduce a site's visibility and citations within Perplexity's answer engine.